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Explore the intersection of business and law with Paradigm Shift Podcast host Christina Martini.

By changing yourself, you can change your business!

Christina Martini

Christina Martini

Meet The Host

For nearly 25 years, Christina (Tina) Martini has been a practicing intellectual property attorney in BigLaw. 

Tina is a partner at McDermott Will & Emery, and she focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising, unfair competition and entertainment law...

Recent Episodes

107 Telling Your Story and Protecting Your Brand – An Interview with Pat Milhizer, Part 2 of a Two-Part Interview

By Paradigm Shift | Jun 29, 2021

In this episode, Christina Martini and Pat Milhizer discuss:Hardball questions and crisis communication. Navigating tricky waters with customers and the media. Developing relationships with reporters and other news outlets. Repurposing social media for other opportunities.  Key Takeaways:You should take a holistic approach to everything, especially a crisis, to not just cope with the crisis, but also to find clarity…

106 Telling Your Story and Protecting Your Brand – An Interview with Pat Milhizer, Part 1 of a Two-Part Interview

By Paradigm Shift | Jun 22, 2021

In this episode, Christina Martini and Pat Milhizer discuss: The art of media relations.  Controlling the elements of the pitch to get the story that you want.  The relationship between risk and control.  The crucial role of preparation in media relations.    Key Takeaways: Your experience is your strength. Those things that you have seen…

"What I love best about Paradigm Shift is the perspective Tina takes while providing her message. Business and Law does not change as quickly as our perspective of these two vast subjects, and that is precisely why tuning in to Tina hosting this show is so important. A fresh, new look at the way we look at the intersection of business and the legal system."

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Doug Sandler
Co-host of The Nice Guys on Business Podcast and CEO of Turnkey Podcast

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