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Explore the intersection of business and law with Paradigm Shift Podcast host Christina Martini.

By changing yourself, you can change your business!

Christina Martini

Christina Martini

Meet The Host

For nearly 25 years, Christina (Tina) Martini has been a practicing intellectual property attorney in BigLaw. 

Tina is a partner at McDermott Will & Emery, and she focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising, unfair competition and entertainment law...

Recent Episodes

075 Sales-Free Selling for Lawyers – an Interview with Steve Fretzin Part 2 of 2

By Paradigm Shift | Nov 12, 2019

In this episode, Christina Martini and Steve Fretzin discuss: Effective time management techniques for attorneys. Using personality assessments to enhance business development skills. How to be successful in business development. The importance of regularly checking in with yourself to figure out what’s next for you.   Key Takeaways: Effective management is critically important, so find…

074 Sales-Free Selling for Lawyers – an Interview with Steve Fretzin Part 1 of 2

By Paradigm Shift | Nov 6, 2019

In this episode, Christina Martini and Steve Fretzin discuss:  The evolution of business development in the law.  Business development for job security.  The 3 Ps of business development – planning, process, and performance improvement.  The power in cross marketing.     Key Takeaways:  What lawyers need to do now to keep a pipeline of work is…

"What I love best about Paradigm Shift is the perspective Tina takes while providing her message. Business and Law does not change as quickly as our perspective of these two vast subjects, and that is precisely why tuning in to Tina hosting this show is so important. A fresh, new look at the way we look at the intersection of business and the legal system."

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Doug Sandler
Co-host of The Nice Guys on Business Podcast and CEO of Turnkey Podcast

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