About Paradigm Shift Podcast with Christina Martini

Welcome to Paradigm Shift, the podcast about the intersection of business and law, hosted by Christina Martini.  

Each week, Christina will focus on this shifting paradigm and will examine the many different facets of law and business which have been impacted by the fundamental changes of the past few years and which drive the legal profession, professional services organizations, and the business community as a whole.


By changing yourself, you can change your business. 


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Meet the Host


Christina Martini

For nearly 25 years, Christina (Tina) Martini has been a practicing attorney at the global law firm DLA Piper (and its legacy firms Rudnick & Wolfe and Piper Rudnick). Tina is a partner at DLA Piper and focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising and unfair competition law.

Tina Martini focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising, unfair competition and entertainment law. Tina serves as DLA Piper's National Hiring Partner - Associate Recruiting. She is also a member of the firm's Executive and Policy Committees and sits on DLA Piper's Diversity and Inclusion National Steering Committee.

She has extensive experience in counseling, prosecution, enforcement, due diligence and licensing matters, and in assisting clients in protecting their intellectual property rights through litigation and other means, including the courts and uniform dispute resolution procedures.

Tina regularly advises clients in the areas of brand development and management, and she develops, manages, maintains and enforces large intellectual property portfolios. She works closely with clients from the beginning stages of product development and provides strategic advice in searching and filing for brand names domestically and internationally. She creates global filing strategies to maximize clients' protection of their valuable brands in a streamlined, cost-effective way, and manages the global registration, maintenance, enforcement, licensing and disposition of those rights. Tina also advises clients regarding domain name, social media and on-line advertising strategy and enforcement. She creates and implements intellectual property policies and process plans which are specifically tailored to meet clients' legal and business needs. In addition, she has extensive experience in negotiating and drafting a wide variety of agreements which address various intellectual property rights. She has also been instrumental in numerous litigation successes in federal and state courts, and in domain name proceedings before various administrative organizations such as the World Intellectual Property Organization.

Tina's experience reaches across a wide variety of business sectors, including food, food service, beverage, housewares, apparel, energy, agriculture, consulting, restaurant, franchising, advertising, real estate and financial services. One of her many areas of focus is in the pharmaceutical/life sciences sector, which is known for its unique, high-stakes challenges in the development and protection of brands.

Tina served as on-loan intellectual property counsel for both Kraft Foods, Inc. and Searle/Monsanto for approximately one year. During both secondments, she gained invaluable insight and experience regarding the legal and business responsibilities of in-house counsel.