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032 The Likeability Factor and the Magic of Gravitas

In this episode, Christina Martini discusses:

  • The likeability factor and the reality and fiction of likeability.
  • The relationship between gravitas and how it is applied in the business world.
  • The different components of gravitas and how we are able to use that to serve the greater good and maintain our credibility.
  • Everyone can take steps in developing and harnessing gravitas and likeability.


Key Takeaways:

  • Trustworthiness, credibility and predictability are all critical ingredients of being likable.
  • There is a level of assertiveness and self-assuredness which go hand in hand with gravitas, and these are inextricably linked with our posture, body language and level of engagement when interacting with others.
  • Being a great communicator means we are able to take our knowledge and insight and successfully and passionately convey them to others in an inspiring way.
  • We all would benefit greatly by focusing on both our likability as well as our gravitas.


Gravitas is not just for politicians, newscasters and the C-suite anymore.  It has become increasingly important for all professionals, and lawyers in particular.  Having gravitas helps to inspire the trust, confidence, and peace of mind of clients.” —  Christina Martini


Connect with Christina Martini:


Twitter: @TinaMartini10


LinkedIn: Christina Martini





Show notes by Podcastologist: Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.



About the author, Christina Martini

For nearly 25 years, Christina (Tina) Martini has been an intellectual property attorney practicing in BigLaw. Tina is a partner at the law firm McDermott Will & Emery and focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising and unfair competition law.

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