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107 Telling Your Story and Protecting Your Brand – An Interview with Pat Milhizer, Part 2 of a Two-Part Interview

In this episode, Christina Martini and Pat Milhizer discuss:

  • Hardball questions and crisis communication. 
  • Navigating tricky waters with customers and the media. 
  • Developing relationships with reporters and other news outlets. 
  • Repurposing social media for other opportunities. 


Key Takeaways:

  • You should take a holistic approach to everything, especially a crisis, to not just cope with the crisis, but also to find clarity and answers.
  • Having a personal approach, where you’re not being too combative, can often work best when working with reporters. 
  • You make your own luck – pick the right spot and be ready for any opportunity to get in front of the public. 
  • Never say (or write) something to a reporter that you wouldn’t want to see on the front page of the newspaper. 


“If you want good press, you’ve got to make time for your PR reps.” —  Pat Milhizer


Connect with Pat Milhizer:





Connect with Christina Martini:

Twitter: @TinaMartini10


LinkedIn: Christina Martini




Show notes by Podcastologist: Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

About the author, Christina Martini

For nearly 25 years, Christina (Tina) Martini has been an intellectual property attorney practicing in BigLaw. Tina is a partner at the law firm McDermott Will & Emery and focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising and unfair competition law.

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