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066 Navigating and Thriving Through Acquisitions – An Interview with Jennifer Fondrevay Part 1

In this episode, Christina Martini and Jennifer Fondrevay discuss:

  • How she transitioned from advertising to marketing and her experience with being part of leadership teams through a series of mergers and acquisitions.
  • The human capital issues that arise during significant inflection points in an organization.
  • Jennifer’s upcoming book: Now What? A Survivors Guide for Navigating and Thriving Through Acquisition.



“M&A will continue because companies are struggling to survive on their own. That’s what drives so much of what I do – to help M&A be more successful, to recognize that these are the challenges that are faced, to lower that 70-90% failure rate.” —  Jennifer Fondrevay


About Jennifer Fondrevay: Jennifer is the Founder of Day1 Ready™, an M&A deal consultancy that advises forward-thinking business leaders, owners and C-Suite executives on how to prepare for the human capital challenges of Mergers & Acquisitions.


The “survivor” of three multi-billion-dollar acquisitions, Jennifer saw countless growth strategies fail due to a workforce that couldn’t pivot and adapt because they were not able to adapt as quickly as leadership anticipated.


When her Harvard Business Review (HBR) article, After a Merger, Don’t Let “Us vs. Them” Thinking Ruin the Company went viral, Jennifer recognized the power and interest in a human-centric approach to business transformation, where employees are at the heart of the change, not on the sidelines.


She shares her expertise as a contributor to Forbes, Harvard Business Review, Medium, Middle Market Growth, American Marketing Association and Thrive, and as a keynote speaker, most recently for Express Scripts leadership, who were acquired by Cigna for $64 billion in 2018.


Her book, NOW WHAT? A survivor’s guide for thriving through acquisition, to be published in Oct. 2019, guides executives and middle managers through the transitions brought by M&A to find the opportunities in change and disruption. 

Connect with Jennifer Fondrevay:



Book: Now What? A Survivors Guide for Navigating and Thriving Through Acquisition

LinkedIn: Jennifer J. Fondrevay



Connect with Christina Martini:


Twitter: @TinaMartini10


LinkedIn: Christina Martini





Show notes by Podcastologist: Chelsea Taylor-Sturkie


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

About the author, Christina Martini

For nearly 25 years, Christina (Tina) Martini has been an intellectual property attorney practicing in BigLaw. Tina is a partner at the law firm McDermott Will & Emery and focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising and unfair competition law.

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