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037 Defining Value in Client Relationships

In this episode, Christina Martini discusses:

-What a benefits/cost ratio is and how to utilize it.
-The importance of communication through the entire relationship.
-Overarching challenges that often present themselves across many organizations.
-Steps outside counsel can take to garner client’s trust and loyalty that will set them apart.

Key Takeaways:

-Price and value are two separate factors, even though they often get confused.
-Regularly evaluate your performance for what you are doing well and what you could correct, even before the client sees it.
-Remember, every client relationship is unique.
-Make sure there is collaboration between in house counsel and outside counsel.

“Being able to consistently express sound judgment, particularly in moments of crisis and outside our specific area of expertise, will make the difference between being considered a good lawyer and a great one.” — Christina Martini

Connect with Christina Martini:

Twitter: @TinaMartini10
LinkedIn: Christina Martini

Show notes by Podcastologist: Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it. 

About the author, Christina Martini

For nearly 25 years, Christina (Tina) Martini has been an intellectual property attorney practicing in BigLaw. Tina is a partner at the law firm McDermott Will & Emery and focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising and unfair competition law.

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