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013 Personal Branding with Sheila Anderson- Part 3 of a 3 Part Series


In this episode, Christina Martini and Sheila Anderson discuss:

  • Starting point for developing a personal brand
  • Feedback that transforms your business
  • Building a brand that has heft
  • Establishing yourself as a thought leader

Key Takeaways:

  • Decide on a single word that you want your business to be defined as – Trustworthy? Creative? Respectable?
  • You’ve got to be consistent in every business interaction because that breeds trust
  • Ask yourself “What kind of content can I provide to people in my industry so that I become top of mind to them?”
  •  Take into consideration the psychology of color and use that knowledge when you create a brand/present yourself


Once you’ve chosen that brand word, you need to figure out if that’s how you’re being perceived.” –  Sheila Anderson


About Sheila Anderson:

PASSION. It’s the one word that drives me in all I do. You will see it in my eyes. You will hear it when I speak and in how I behave and communicate. My greatest passion: people. I thrive on opportunities to inspire and empower individuals or corporations forge a link between who they are now and what they aspire to become. It’s impression management. It’s influence through image.

I am a certified corporate image consultant transforming the persona of corporate professionals across the country. My expertise enables executives at any level to polish every facet of their image – from appearance and attire to behavior and body language, spanning verbal, and written communication. Image is everything and my expertise enables anyone to make a lasting and impactful impression.

You will find me very active on Social Media platforms. I host an EXPERT group of Image Consultants on Google+. I love to share. I love to learn.


Connect with Sheila Anderson:


Twitter: @ImagePowerPlay





C-Suite Network Advisor:

Book: I.C.U.: The Comprehensive Guide to Breathing Life Back Into Your Personal Brand


Connect with Christina Martini:

Twitter: @TinaMartini10


DLA Piper:

LinkedIn: Christina Martini





Show notes by show producer: Danielle Taylor


Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

About the author, Christina Martini

For nearly 25 years, Christina (Tina) Martini has been an intellectual property attorney practicing in BigLaw. Tina is a partner at the law firm McDermott Will & Emery and focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising and unfair competition law.

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