In this episode, Christina Martini and Sheila Anderson discuss:

• Starting point for developing a personal brand
• Feedback that transforms your business
• Building a brand that has heft
• Establishing yourself as a thought leader

Key Takeaways:

• Decide on a single word that you want your business to be defined as – Trustworthy? Creative? Respectable?
• You’ve got to be consistent in every business interaction because that breeds trust
• Ask yourself “What kind of content can I provide to people in my industry so that I become top of mind to them?”
•  Take into consideration the psychology of color and use that knowledge when you create a brand/present yourself

 

“Once you’ve chosen that brand word, you need to figure out if that’s how you’re being perceived.” – Sheila Anderson

 

About Sheila Anderson:

PASSION. It’s the one word that drives me in all I do. You will see it in my eyes. You will hear it when I speak and in how I behave and communicate. My greatest passion: people. I thrive on opportunities to inspire and empower individuals or corporations forge a link between who they are now and what they aspire to become. It’s impression management. It’s influence through image.

I am a certified corporate image consultant transforming the persona of corporate professionals across the country. My expertise enables executives at any level to polish every facet of their image – from appearance and attire to behavior and body language, spanning verbal, and written communication. Image is everything and my expertise enables anyone to make a lasting and impactful impression.

You will find me very active on Social Media platforms. I host an EXPERT group of Image Consultants on Google+. I love to share. I love to learn.

 

Connect with Sheila Anderson:

 

Twitter: @ImagePowerPlay

LinkedIn: https://www.linkedin.com/in/sheilamooreanderson

Facebook: https://www.facebook.com/ImagePowerPlay/

Instagram: https://www.instagram.com/imagepowerplay/

YouTube: https://www.youtube.com/channel/UCat1iSCm-7_xhK-o9asi0wA

C-Suite Network Advisor: http://c-suitenetworkadvisors.com/advisor/sheila-anderson/

Book: I.C.U.: The Comprehensive Guide to Breathing Life Back Into Your Personal Brand

 

Connect with Christina Martini:

Twitter: @TinaMartini10

Website: www.paradigmshiftshow.com

DLA Piper: https://www.dlapiper.com/en/us/people/m/martini-christina-l/

LinkedIn: Christina Martini

Email: christinamartini.paradigmshift@gmail.com

 

 

 

Show notes by show producer: Danielle Taylor

 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.