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008 The Reality of Business and Law

paradigm shift podast



In this episode, Christina discusses:

  • Business in the context of legal services
  • What is required to survive and thrive in law
  • Truths/misconceptions of business development
  • Maximizing ROI

Key Takeaways:

  • The law of supply and demand tips heavily in the favor of buyers
  • Fact: business development is marketing and isn’t fluff
  • Standing still in this day and age means that you’re falling behind
  • Relationships make the difference between one great lawyer getting business vs. another


“There’s been an unrealistic expectation that our profession (law) would escape global economic condition, unscathed.” – Christina Martini


Connect with Tina Martini:


Twitter: @TinaMartini10


DLA Piper:

LinkedIn: Christina Martini



Show Notes by Show Producer: Anna Nygren


Audio production by Turnkey Podcast Productions. You’re the expert. Let us help you prove it.

About the author, Christina Martini

For nearly 25 years, Christina (Tina) Martini has been an intellectual property attorney practicing in BigLaw. Tina is a partner at the law firm McDermott Will & Emery and focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising and unfair competition law.

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