About Paradigm Shift Podcast with Christina Martini

Christina Martini is a globally renowned BigLaw partner whose 30+ year practice has encompassed over 150 countries around the world. She specializes in global intellectual property matters, including domestic and international trademark and copyright law, domain name and internet issues, social media, advertising, unfair competition and entertainment law.

Tina provides clients with end-to-end counsel on intellectual property matters such as developing, maintaining and enforcing global IP portfolios for clients across industries such as pharmaceuticals, life sciences, professional services, apparel, energy, food and beverage, agriculture, advertising, real estate, franchising, restaurant and financial services. She is a trusted advisor to clients ranging from Fortune 50 companies to emerging startups, assisting them with strategically developing and protecting their brands through global filing strategies, registration, enforcement, licensing and litigation. Tina’s work spans across a full life cycle of brand management, from early-stage product and service development to global portfolio disposition and IP policy design.

Tina also has extensive experience in global enforcement and litigation and has been instrumental in numerous successes and proceedings in federal and state courts and before various administrative organizations, such as the World Intellectual Property Organization.  She has a proven track record in global online enforcement issues, including infringements involving domain name and third-party websites, social media platforms and online marketplaces, and in successfully combating instances of fraud, phishing, impersonations, and other online abuses by leveraging IP tools to develop sophisticated, multipronged enforcement approaches.

She has also been retained as an expert witness regarding trademark, unfair competition and trade dress law issues, as well as US Patent & Trademark Office practice.

In addition to her impeccable reputation with clients, Tina is deeply respected by her peers and other members of the legal industry. She differentiates her practice by placing a strong emphasis on client service and being a go-to advisor to her clients, within the area of IP and beyond, both locally and globally. Clients trust Tina with their most pressing legal issues, both within and outside the IP space, including accounting liability, employment, trade secrets, regulatory matters, investor disputes, commercial litigation, real estate and financial transactions, and corporate restructurings, among others. Tina regularly collaborates with her clients and colleagues across myriad practice areas and frequently leads cross-office, cross-disciplinary client service teams, including for bet-the-company engagements.

Tina has held numerous high-profile leadership positions over the years, both within and outside of the law firms in which she has practiced, including serving in practice group leadership on the local and global levels, as National Hiring Partner, sitting on the Executive and Policy Committees, and serving in various leadership roles on gender, racial and ethnic diversity steering committees.

To learn more about Tina, please visit her full CV here or email her at christinamartini.paradigmshift@gmail.com.