013 Personal Branding with Sheila Anderson- Part 3 of a 3 Part Series

Listen to this episode

Updated:

In this episode, Christina Martini and Sheila Anderson discuss:

  • Starting point for developing a personal brand
  • Feedback that transforms your business
  • Building a brand that has heft
  • Establishing yourself as a thought leader

Key Takeaways:

  • Decide on a single word that you want your business to be defined as – Trustworthy? Creative? Respectable?
  • You’ve got to be consistent in every business interaction because that breeds trust
  • Ask yourself “What kind of content can I provide to people in my industry so that I become top of mind to them?”
  •  Take into consideration the psychology of color and use that knowledge when you create a brand/present yourself

 

Once you’ve chosen that brand word, you need to figure out if that’s how you’re being perceived.” –  Sheila Anderson

 

About Sheila Anderson:

PASSION. It’s the one word that drives me in all I do. You will see it in my eyes. You will hear it when I speak and in how I behave and communicate. My greatest passion: people. I thrive on opportunities to inspire and empower individuals or corporations forge a link between who they are now and what they aspire to become. It’s impression management. It’s influence through image.

I am a certified corporate image consultant transforming the persona of corporate professionals across the country. My expertise enables executives at any level to polish every facet of their image – from appearance and attire to behavior and body language, spanning verbal, and written communication. Image is everything and my expertise enables anyone to make a lasting and impactful impression.

You will find me very active on Social Media platforms. I host an EXPERT group of Image Consultants on Google+. I love to share. I love to learn.

 

Connect with Sheila Anderson:

 

Twitter: @ImagePowerPlay

LinkedIn: https://www.linkedin.com/in/sheilamooreanderson

Facebook: https://www.facebook.com/ImagePowerPlay/

Instagram: https://www.instagram.com/imagepowerplay/

YouTube: https://www.youtube.com/channel/UCat1iSCm-7_xhK-o9asi0wA

C-Suite Network Advisor: http://c-suitenetworkadvisors.com/advisor/sheila-anderson/

Book: I.C.U.: The Comprehensive Guide to Breathing Life Back Into Your Personal Brand

 

Connect with Christina Martini:

Twitter: @TinaMartini10

Website: www.paradigmshiftshow.com

DLA Piper: https://www.dlapiper.com/en/us/people/m/martini-christina-l/

LinkedIn: Christina Martini

Email: christinamartini.paradigmshift@gmail.com

 

 

 

Show notes by show producer: Danielle Taylor

 

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

About the author, Christina Martini

For nearly 25 years, Christina (Tina) Martini has been an intellectual property attorney practicing in BigLaw. Tina is a partner at the law firm McDermott Will & Emery and focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising and unfair competition law.

Leave a Comment